Sergiu Simmel » alex mandossian http://sergiusimmel.com/blog On STRUCTURING Business, Marketing, Learning, Teaching, Technology and Life Thu, 21 Apr 2011 01:46:10 +0000 en hourly 1 Sergiu S. Simmel and Clepsydra Systems, Inc. Sergiu S. Simmel On STRUCTURING Business, Marketing, Learning, Teaching, Technology and ... Life Clean No 2004-2009 sss@sergiusimmel.com (Sergiu Simmel) sss@sergiusimmel.com (Sergiu Simmel) 1440 http://sergiusimmel.com/blog/wp-content/plugins/podpress/images/powered_by_podpress.jpg Sergiu Simmel http://sergiusimmel.com/blog 144 144 Business, Marketing, Learning, Teaching, Structure and Life Sergiu Simmel Sergiu Simmel sss@sergiusimmel.com no no The Two Fears Entrepreneurs Face http://sergiusimmel.com/blog/2010/12-25-the-two-fears-entrepreneurs-face/ http://sergiusimmel.com/blog/2010/12-25-the-two-fears-entrepreneurs-face/#comments Sat, 25 Dec 2010 14:59:24 +0000 SergiuSimmel http://sergiusimmel.com/blog/?p=491 The Structure of a Marketing Video

In a previous post on The Structure of Persuasive Communications I had my friend and teacher Alex Mandossian share the 7 questions that provide the structure of his teleseminars, articles, videos, seminars and teachings. In this video, he reminds us the two most powerful fears that keep us all from achieving what we care most about. I'll let him explain it, as he does it brilliantly in just 5 short minutes, and then I will discuss the how Alex applied his own 7-Question method to this brief communication.

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]]> http://sergiusimmel.com/blog/2010/12-25-the-two-fears-entrepreneurs-face/feed/ 0 0:05:00 The Structure of a Marketing Video In a previous post on The Structure of Persuasive Communications I had my friend and teacher Alex Mandossian share the 7 questions that provide the structure of his teleseminars, articles, videos, seminars and teac[...] The Structure of a Marketing Video In a previous post on The Structure of Persuasive Communications I had my friend and teacher Alex Mandossian share the 7 questions that provide the structure of his teleseminars, articles, videos, seminars and teachings. In this video, he reminds us the two most powerful fears that keep us all from achieving what we care most about. I'll let him explain it, as he does it brilliantly in just 5 short minutes, and then I will discuss the how Alex applied his own 7-Question method to this brief communication. So first, let's watch the video together: . . SergiuRecommends.com/TSSdecision ← Join Alex on 3-Mo Journey Do you remember the 7-Question structure? Here is a quick recap, as a mindmap: [Click on the image for an enlarged view. You can also download this mindmap as a here] Here is now how Alex used his 7-Question structure in the video you just watched: [Click on the image for an enlarged view. You can also download this mindmap as a here] Note that the structure of the video is not as "pure" as the one in the picture above, yet every single one of the 7 questions is addressed. Also notice that some of the 7 segments actually overlap (the yellow call-outs show where exactly in the video these segments are, by minute and seconds). The lesson to be learned is that the fluidity of communication sometimes requires these 7 components to overlap, to be addressed less linearly. Bottom line is: as long as we address each and every one of the 7 questions, in order, we end up with a powerfully persuasive communication. If Alex' video peeked your curiosity about Teleseminar Secrets, the three-month journey that you can also take with him, but are still hesitant, here is another video I invite you to watch, at no cost, where Alex pulls the curtain off the rich curriculum that's waiting for you: SergiuRecommends.com/TeleseminarSecrets So now I invite you to share with us the answers to the two questions asked in the video: What will you do with the extra money success will bring? What will you do with the extra time you will create? Please use the Comments box below, and turn the upcoming New Year into a fearlessly successful one! Marketing sss@sergiusimmel.com no no The Structure of Persuasive Communications http://sergiusimmel.com/blog/2010/12-12-the-structure-of-persuasive-communications/ http://sergiusimmel.com/blog/2010/12-12-the-structure-of-persuasive-communications/#comments Sun, 12 Dec 2010 23:29:26 +0000 SergiuSimmel http://sergiusimmel.com/blog/?p=432 [#1] Every persuasive communication has a structure—the order in which every part builds the argument. Experience has shown that this structure is not random: some structures create much more persuasive communications than others. A few are so powerful that they have become the "secret weapon" of the best, most successful communicators out there, such as marketers, educators, trainers, coaches, public speakers, and others.

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]]> http://sergiusimmel.com/blog/2010/12-12-the-structure-of-persuasive-communications/feed/ 3 0:05:16 [#1] Every persuasive communication has a structure—the order in which every part builds the argument. Experience has shown that this structure is not random: some structures create much more persuasive communications than others. A few are so power[...] [#1] Every persuasive communication has a structure—the order in which every part builds the argument. Experience has shown that this structure is not random: some structures create much more persuasive communications than others. A few are so powerful that they have become the "secret weapon" of the best, most successful communicators out there, such as marketers, educators, trainers, coaches, public speakers, and others. [#2] My good friend, teacher and business mentor Alex Mandossian teaches such "secret formula." It's a 7-part structure, constructed around 7 core questions. The 7-Question structure is pretty universal: you can apply to interviewing experts, to teaching via a teleseminar, to writing an article, to promoting a product via a webinar, to creating a marketing video, and the list goes on and on. [#3] Here is Alex himself, quickly explaining this structure in 5 minutes and 15 seconds, from his recent London trip: . SergiuRecommends.com/TSS ← This is The Link [#4] Now imagine that you could master this technique (and many others, at least as powerful at this), and turn your professional (even personal) communications into productive, valuable events. Imagine the impact on your business, on your revenue, and on your personal income? What could that lead to in 6 months, in 12 months, or even in 3 years? But how do you move from a communication structure, like the one you just learned about from Alex, to more successful internet marketing campaigns to substantially more revenue? There are essentially 8 main questions you need the answer to: Now imagine that you could master this technique (and many others, at least as powerful at this), and turn your professional communications into productive and highly valuable events. Imagine the impact on your business, on your revenue, and on your personal income? What could that lead to in 6 months, in 12 months, or even in 3 years? [#5] Question is: How do you move from a communication structure, like the one you just learned about from Alex, to more successful internet marketing campaigns to substantially more revenue? There are essentially 8 main skills you must master: How to win more sales faster How to build a highly responsive list of prospects How to persuade more prospects to buy How to inspire more prospects to show up at your virtual events How to consistently craft content that sells How to create and nurture valuable joint ventures with experts in your field How to influence your listeners to buy on command How to offload busy work to reliable vendors [#6] The strategy I and several thousands of entrepreneurs worldwide have used to learn and perfect each and every one of these skills was to follow Alex Mandossian's Teleseminar Secrets tele-course diligently, carefully and most important of all, practically (by doing what he taught me). Not coincidentally, his 8-module course is structured exactly along these 8 core topics. In fact, I've done one better: I've studied & learned this material carefully enough to be able to mindmap it all for rapid recall and rich application. I now share all of these mindmaps with everyone who joins Alex's course through me. [#7] So, when I say: SergiuRecommends.com/TSS ← Absolute Truth I truly mean it: I highly recommend it, or at least I recommend you watch the 22' movie at the other end of this link, and see for yourself what I am talking about: SergiuRecommends.com/TSS ← Video Here How are you thinking of using this 7-Question structure in your next professional communication? (Share in the box below.) . P.S. Look back at this blog post, and observe its structure. You'll recognize something very familiar… Hint: Follow the trail of [#n] markers. Learning+Teaching, Marketing sss@sergiusimmel.com no no Productivity Tip #002 http://sergiusimmel.com/blog/2010/06-02-productivity-tip-002/ http://sergiusimmel.com/blog/2010/06-02-productivity-tip-002/#comments Wed, 02 Jun 2010 13:10:56 +0000 SergiuSimmel http://sergiusimmel.com/blog/?p=94 Before the end of the day, prepare your prioritized to-do list for the next day.

Why?

Because …

  1. You'll get a better rest not worrying about planning your day, AND
  2. You'll be "background processing" these items for higher productivity next day, AND

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]]> http://sergiusimmel.com/blog/2010/06-02-productivity-tip-002/feed/ 0 Training and Marketing With Mindmaps (Part 1) http://sergiusimmel.com/blog/2010/04-20-training-and-marketing-with-mindmaps-part-1/ http://sergiusimmel.com/blog/2010/04-20-training-and-marketing-with-mindmaps-part-1/#comments Tue, 20 Apr 2010 11:17:14 +0000 SergiuSimmel http://sergiusimmel.com/blog/?p=21 TRAINING & MARKETING WITH MINDMAPS

Content Mapping for Success

Do you communicate for business?

Ha! Of course you do.

Then keep reading, and you'll learn no fewer than 4 challenges most of us face in doing so, how mindmaps can help, how to go about using them, and where to start.

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]]> http://sergiusimmel.com/blog/2010/04-20-training-and-marketing-with-mindmaps-part-1/feed/ 6 0:09:29 TRAINING & MARKETING WITH MINDMAPS Content Mapping for Success Do you communicate for business? Ha! Of course you do. Then keep reading, and you'll learn no fewer than 4 challenges most of us face in doing so, how mindmaps can help, how to [...] TRAINING & MARKETING WITH MINDMAPS Content Mapping for Success Do you communicate for business? Ha! Of course you do. Then keep reading, and you'll learn no fewer than 4 challenges most of us face in doing so, how mindmaps can help, how to go about using them, and where to start. Part 1: Balancing Time-Linear Detailed Content (WHY) Whether you deliver your training or conduct your learning-based marketing campaigns live (classroom seminar, teleseminar or webinar), time-delayed (podcast, audio/video blog) or packaged (CD/DVD, book), your students or prospects receive a stream of information in time-linear form. Let's take, for example, an audio tele-course, such as Alex Mandossian's Teleseminar Secrets. This is an 8-module, extremely rich, highly sophisticated training in the art and science of creating profitable teleseminars for marketing and training. Students consume over 150 hours of audio content. Even the preview session is over 3 hours long. Add to that hundreds of pages of action guides, module summaries, and spectacular presentations. Diligent students will go through the entire material once, perhaps twice. (Many people may not even be that diligent, in spite of having spent thousands of dollars to attend.) Let's take, as a second example, a no-cost promotional series such as Mark Harris' and Jay Abraham's Thought Leader Secrets Mini-Course. This is an 6-part series of short but very rich and powerfully impactful materials, delivered as a combination of audio, video, teleseminar and text. Even the first lesson, a 10-minute animated video, is rich in insights. In this case, a diligent student must spend a few hours for each run-through, and it will take several such run-throughs to really get all its value. What do these and numerous other resources have in common? Challenge #1: Time-Linear Delivery The are all time-linear. What does that mean? Simply put, you receive the information over time. Yes, you can “jump in” at any point (e.g., read from page 22 of the transcript, listen to segment 3 of the audio stream, watch from slide 65 of the Spectacular Presentation, read only items 5-7 on page 4 of the Action Guide), but to really get what you’ll need (and often paid for), you’ll have to listen or read over some time period. Depending how well indexed the content is, that “time period” may be longer or shorter. It’s never really quick! But there is a second issue you're faced with. Challenge #2: Detail-Oriented Delivery This one is much subtler: they tend to be detail-oriented. What do I mean by “detail-oriented?” Simply put, when consuming this material, you are more likely to see each tree (or even each leaf), but less likely to view the entire forest or an area of the forest. When you listen to a replay, you’ll hear every single word, every time. When you watch a video lesson, you’ll view every single frame and hear every single word, every time. When you read a page of a transcript, you’ll see every single word on that page, every time. So what? The problem is that we are all time-constrained, yet we need to learn, absorb, act, and re-learn. The question is: How do we mitigate our time limitations with our limited capacity to learn? Past Solutions: The Software Industry Have we done it before? I started my career in the software industry. In the old and not-so-old days, for every software product we built, we used to produce two manuals. One was a User’s Guide, and the other was a Reference Manual. They both contained roughly the same material, with a huge difference. The User’s Guide was meant to be read like a novel: from the beginning to the end (or to however far into it one had the patience to get!). It was pedagogical, starting with simple things and evolving into more advanced topics; it had a story. In other words, it was designed to be consumed in a time-linear fashion. The Reference Manual was meant to be read like a cookbook or an encyclopedia. You read what [...] Learning+Teaching, Marketing sss@sergiusimmel.com no no