| Design, Detail Plan and Timeline for the Virtual Campaign |
| Managing & Coordinating the Project |
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| Design & implementation of the ASK (pre-event question) mini-website |
| Structuring the curriculum for maximum tele-webcast effectiveness |
| Setting up & testing infrastructure: webcast page, phone-bridge, etc. |
| Setting up & testing infrastructure: landing page, e-commerce |
| Setting up expert speaker(s) for live access, sound tests, etc. |
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| Creating, producing & posting the promotional invitation email & copy |
| Creating the Action | Study Guide |
| Producing & Publishing the Action | Study Guide |
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| Promoting the campaign: direct email, Web postings, Social networks |
| Supporting JV partners and affiliates |
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| Servicing customers for registrations and participation (email, phone) |
| Processing, analysis & delivery of ASK questions |
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| Running 1 live virtual event (60-120 minutes) [director] |
| Hosting & moderating the live virtual event (intro, mini-interview, Q&A) |
| Recording the live virtual event – raw recording |
| Reporting results |
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| Post-processing audio (quality, intro/outro, pauses, extraneous) |
| Posting of recording for streamed & downloadable access |
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| Converting recording into a series of podcast episodes [optional] |
| Producing & publishing of resulting eBook™ (off raw transcript) |
| Mindmapping session in both Web and downloadable formats |
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Standard Components and Outcomes
