The Structure of a Marketing Video
In a previous post on The Structure of Persuasive Communications I had my friend and teacher Alex Mandossian share the 7 questions that provide the structure of his teleseminars, articles, videos, seminars and teachings. In this video, he reminds us the two most powerful fears that keep us all from achieving what we care most about. I'll let him explain it, as he does it brilliantly in just 5 short minutes, and then I will discuss the how Alex applied his own 7-Question method to this brief communication.
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The 2 Fears All Entrepreneurs Face with Alex Mandossian [ 5:00 ] Play Now| Play in Popup | Download (332)
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[#1] Every persuasive communication has a structure—the order in which every part builds the argument. Experience has shown that this structure is not random: some structures create much more persuasive communications than others. A few are so powerful that they have become the "secret weapon" of the best, most successful communicators out there, such as marketers, educators, trainers, coaches, public speakers, and others.
»» MORE on »» The Structure of Persuasive Communications
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TRAINING & MARKETING WITH MINDMAPS
Content Mapping for Success
Part 2: Reaching All Instead of Some (WHY)
In Part 1 of this series, we explored two major challenges in delivering effective training and learning-based marketing content:
»» MORE on »» Training and Marketing with Mindmaps (Part 2)
Filed under Knowledge & Information, Learning+Teaching, Marketing, Software, Info & Training Products by
TRAINING & MARKETING WITH MINDMAPS
Content Mapping for Success
Do you communicate for business?
Ha! Of course you do.
Then keep reading, and you'll learn no fewer than 4 challenges most of us face in doing so, how mindmaps can help, how to go about using them, and where to start.
»» MORE on »» Training and Marketing With Mindmaps (Part 1)
Filed under Knowledge & Information, Learning+Teaching, Marketing by
