[#1] Every persuasive communication has a structure—the order in which every part builds the argument. Experience has shown that this structure is not random: some structures create much more persuasive communications than others. A few are so powerful that they have become the "secret weapon" of the best, most successful communicators out there, such as marketers, educators, trainers, coaches, public speakers, and others.
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Well-structured mindmaps help you absorb, review and apply rich business training content, for maximum productivity. What is a well-structured mindmap? How do we read it? Here is a quick introduction:
»» MORE on »» How To Read Well-Structured Mindmaps
Understanding how we tend to learn is important for each of us if we want to become more productive. If I gain a deeper insight into how my "learning mind" is wired, I can try to emphasize those ways that get me there faster, such as choose between a lecture and a book, a hands-on workshop versus a user's guide, this teacher against that one, etc.
»» MORE on »» What kind of business learner are you?
TRAINING & MARKETING WITH MINDMAPS
Content Mapping for Success
Part 2: Reaching All Instead of Some (WHY)
In Part 1 of this series, we explored two major challenges in delivering effective training and learning-based marketing content:
»» MORE on »» Training and Marketing with Mindmaps (Part 2)
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TRAINING & MARKETING WITH MINDMAPS
Content Mapping for Success
Do you communicate for business?
Ha! Of course you do.
Then keep reading, and you'll learn no fewer than 4 challenges most of us face in doing so, how mindmaps can help, how to go about using them, and where to start.
»» MORE on »» Training and Marketing With Mindmaps (Part 1)
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