The Structure of Persuasive Communications

[#1] Every persuasive communication has a structure—the order in which every part builds the argument. Experience has shown that this structure is not random: some structures create much more persuasive communications than others. A few are so powerful that they have become the "secret weapon" of the best, most successful communicators out there, such as marketers, educators, trainers, coaches, public speakers, and others.

[#2] My good friend, teacher and business mentor Alex Mandossian teaches such "secret formula." It's a 7-part structure, constructed around 7 core questions. The 7-Question structure is pretty universal: you can apply to interviewing experts, to teaching via a teleseminar, to writing an article, to promoting a product via a webinar, to creating a marketing video, and the list goes on and on.

[#3] Here is Alex himself, quickly explaining this structure in 5 minutes and 15 seconds, from his recent London trip:

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Seven Questions [ 5:16 ] Play Now | Play in Popup | Download (312)

SergiuRecommends.com/TSS ← This is The Link

Now imagine that you could master this technique (and many others, at least as powerful at this), and turn your professional communications into productive and highly valuable events. Imagine the impact on your business, on your revenue, and on your personal income? What could that lead to in 6 months, in 12 months, or even in 3 years?

[#5] Question is: How do you move from a communication structure, like the one you just learned about from Alex, to more successful internet marketing campaigns to substantially more revenue? There are essentially 8 main skills you must master:

1. How to win more sales faster
2. How to build a highly responsive list of prospects
3. How to persuade more prospects to buy
4. How to inspire more prospects to show up at your virtual events
5. How to consistently craft content that sells
6. How to create and nurture valuable joint ventures with experts in your field
7. How to influence your listeners to buy on command
8. How to offload busy work to reliable vendors

[#6] The strategy I and several thousands of entrepreneurs worldwide have used to learn and perfect each and every one of these skills was to follow Alex Mandossian's Teleseminar Secrets tele-course diligently, carefully and most important of all, practically (by doing what he taught me). Not coincidentally, his 8-module course is structured exactly along these 8 core topics.

In fact, I've done one better: I've studied & learned this material carefully enough to be able to mindmap it all for rapid recall and rich application. I now share all of these mindmaps with everyone who joins Alex's course through me.

[#7] So, when I say:

SergiuRecommends.com/TSS ← Absolute Truth

I truly mean it: I highly recommend it, or at least I recommend you watch the 22' movie at the other end of this link, and see for yourself what I am talking about:

SergiuRecommends.com/TSS ← Video Here

How are you thinking of using this 7-Question structure in your next professional communication? (Share in the box below.)

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P.S. Look back at this blog post, and observe its structure. You'll recognize something very familiar… Hint: Follow the trail of [#n] markers.